Healthy Aging® Magazine hits the market this June promising inspirational tips, techniques and information for positive aging.  The full-color, print, 52-page magazine banks on the stats that the 50-plus crowd still reads print magazines, are avid researchers of how to keep back the hands of time and want positive, how-to information.  The magazine will initially be distributed free, with subscriptions and on-line versions available, in the Delaware Valley including the counties of Montgomery, Berks, Chester, Philadelphia, Delaware in Pennsylvania and Camden, Burlington counties in New Jersey as well as New Castle County, Delaware. 

 

According to publisher, Carolyn Worthington, “The mission of Healthy Aging® Magazine is to make a positive difference in the lives of older adults, who seek content, ideas, inspiration and critical information in the areas of physical, social, mental and financial health as a means to take greater responsibility for their own health.” 

 

The ad sales team is targeting companies in the categories of physical, social, mental and financial fitness.  “When people think of aging, they always think physical fitness,” Worthington notes, “But our research has shown that mental wellness, the importance of social support systems and financial fitness are just as important.  That’s why we are hoping to attract upbeat companies in such categories as financial planning, continuing education, supermarkets, travel, food as well as the physical fitness.”

The publishing group includes Eye See Studios, a full service design agency, headed up by Matt Reece, principal at Eye See Studio and Brian Soroka, creative director, also of Eye See Studio.  Eye See Studio is based in Manayunk, PA and publishes Liberty Sports Magazine, a bi-monthly that covers cycling, running and tri in PA, NJ, DE and MD.   “Based on the growing success of Liberty Sports Magazine, we see Healthy Aging® as being received equally well by the Delaware Valley residents,” said Reece.  “Even though some say the magazine market is shrinking, we feel we have been and will be successful with another niche market publication that will be attractive to a wide variety of advertisers.”

 

Advertising sales director, Jake Sudderth,  joins the team with sixteen years of experience in sales and marketing for print and online media firms and ventures.   Sudderth sales background includes positions with Cascade Media Group, a Washington State conglomerate of cable television and community newspapers, New Media/Online sales for the Seattle Times/Seattle P-I, the monthly parenting publication, Metro Kids and Microsoft.

 

“The unique defining characteristic of Healthy Aging® Magazine,” Sudderth said, “what sets it apart from other “senior” magazines and newspapers will be the local Delaware Valley focus on upbeat, positive tips and information plus the comprehensive resource guide and public service information contained in each issue. Our target audience is 50-plus with an emphasis on the “active” older adult.”

 

Worthington worked on the development of  the Healthy Aging® brand for over 15 years, producing public television documentaries, educational materials, an award winning website, books, and tapes on the subject.  “When I started working on the concept, no one wanted to talk about growing older.  Finally, the baby boomers are starting to see they need good information – and not just stuff about how decrepit they are or will be.  They want to know, ‘how can I actively pursue my next 50 years,’ and we are here to help.”

 

For further information, contact:  editor@healthyaging.net, advertising@healthyaging.net or visit the website, www.healthyaging.net
Mail inquiries:  Healthy Aging Magazine/PO Box 442/Unionville/PA  19375  Tel:  610 793 0979  Fax:  610 793 0978